Daniel Mallett Associates provides analytic and software support services in media research, marketing research, direct marketing and publication circulation. Principal areas of activity are:
Survey Sampling. Sample design and related field execution procedures for telephone, mail, in-person and internet survey research. Sample weighting and projection, estimation of sampling errors.
Statistical Analysis. Multivariate analysis of primary research for customer segmentation, product attribute assessment, marketing/promotion decision support.
Media Audience Measurement. Design and analysis of sampling, data collection, and estimation methods for media audience studies. Reach/Frequency modeling. Clients include several media research services and leading print and out-of-home media and trade associations.
Direct Marketing. Customer database systems and associated analytic tools. Use of statistical models to identify best prospects for new business solicitation. Clients include publishers, catalogers, and charitable/membership organizations, with applications for in-house, outside, and compiled lists.
In addition to consulting and custom projects, we license software for direct marketing list analysis and planning (ATLAS), telephone survey sampling (RDD Express), and estimating audience of exterior transit advertising (TEAM).